The world is changing.
Are you?
As AI takes over more of the technical work, who you are becomes your biggest competitive advantage. But what if your personality is holding you back? The good news: personality isn't fixed.
Here are two free ways to explore which trait to develop next.
Why Change?
The personality that got you here won't get you there.
Personality is a key determining factor in our outcomes in life, be it our career or relationships. But no trait is objectively good or bad - its value depends entirely on what you're trying to achieve.
Take disagreeableness. For a founder, it's often an asset: it makes it easier to ignore naysayers, challenge convention, and back an idea nobody else believes in yet.
But scaling requires something different. Collaboration. Listening. Building an environment where people feel safe to challenge you. The trait that built the business can now be the thing holding it back.
The question isn't "what's wrong with my personality?" It's simpler than that:
What traits does the life I'm building next require me to develop?
Does the life you want require
a different you?
The Evidence
Personality is stable - it isn't stuck.
Personality has traditionally been thought of as relatively stable - and it is. But stable doesn't mean stuck. A major meta-analysis drawing on 92 longitudinal samples and around 50,000 people, spanning ages 10 to 101, found significant changes in personality traits across a lifetime.
More recent research has asked a more interesting question: can people deliberately move their personality in a direction they choose? A 2024 systematic review examined 30 longitudinal studies involving 7,719 people. Simply wanting to change was only weakly associated with actually changing. But structured interventions lasting an average of 10.5 weeks, designed around personality-change goals, produced measurable changes in the desired direction.
You are perfectly designed for the life you currently lead. However, if you want to change that life, changing your personality is one solution. Stop Being You employs real-world interventions and change-management principles to help you become the person capable of creating the life you want.
Personality is a starting point. It's not a prison sentence.
The Founder
Jade Wolf
Award-winning Change Communication Strategist
Jade Wolf is an award-winning Change Communication Strategist with more than a decade's experience helping some of the best-known organisations in the world navigate complex change.
Her work spans leadership behaviour, culture change, mergers, restructures and digital transformation - helping people at organisations including Mars, GSK, KPMG, RBS, TfL, Tate & Lyle, the Post Office and Dr. Martens, understand, adopt and embed new ways of working.
Stop Being You grew from a question raised by that career: if organisations can deliberately change entrenched behaviours, cultures and ways of working, what happens when we apply some of the same principles to ourselves?
The programme combines practical change-management principles with peer-reviewed research into personality change and real-world behavioural experimentation.
10+ years
Complex organisational change
Award-winning
Change communicator
Jade's Client List
The Methods
Three ways to deliberately change who you are.
Whether there's one behaviour holding you back or several parts of yourself you'd like to develop, change starts with understanding where you are and deciding who you want to become.
30-Day Coaching
Change one pattern.
One behaviour you want to change. Four weeks of private coaching and practical experiments to help you stop responding in the same old way and start developing a different one.
Explore90-Day Coaching
Change how you operate.
Go beyond a single habit. We'll examine where you are today, define the future you want and the traits you'll need to develop, then create a personalised 90-day change plan to help you get there.
ExploreSix-Month Transformation
Change your life.
An intensive, highly personalised coaching partnership for people ready to make significant changes across their business, relationships and life. A deeper exploration of where you are, where you want to be and how to become the person who gets there.
ExploreNot sure what needs to change?
Take the free What Built You? assessmentExplore what's holding you back - and what to do next.
Testimonials
What people say about Stop Being You
An excellent perspective-changing session. Recommend!
Jade ran this session with grace, drew from her own personal experiences, and shone a light on how important perspective is. I always think we should 'be ourselves', but what actually IS the core version of a person?
We're a product of a complete lottery: Where we were born, who our parents are, how we experienced interactions throughout life. All of it shapes us, and it's important to find the VERSION of yourself that you want to be, rather than just accepting the person you are. Because who you are might actually be, and probably is, a combination of opinions and events formed by other people.
Jack Dyer
Storytold
Change your personality.
Change your life.
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