Change your personality.
Change your life.

Intentional personality change, built from change-management principles,
peer-reviewed personality research and real-world behavioural experiments.

Explore the Programme Attend a Masterclass

Why Change?

The personality that got you here won't get you there.

Personality is a key determining factor in our outcomes in life, be it our career or relationships. But no trait is objectively good or bad - its value depends entirely on what you're trying to achieve.

Take disagreeableness. For a founder, it's often an asset: it makes it easier to ignore naysayers, challenge convention, and back an idea nobody else believes in yet.

But scaling requires something different. Collaboration. Listening. Building an environment where people feel safe to challenge you. The trait that built the business can now be the thing holding it back.

The question isn't "what's wrong with my personality?" It's simpler than that:

What traits does the life I'm building next require me to develop?

The life you want requires
a different you.

The Evidence

Personality is stable - it isn't stuck.

Personality has traditionally been thought of as relatively stable - and it is. But stable doesn't mean stuck. A major meta-analysis drawing on 92 longitudinal samples and around 50,000 people, spanning ages 10 to 101, found significant changes in personality traits across a lifetime.

More recent research has asked a more interesting question: can people deliberately move their personality in a direction they choose? A 2024 systematic review examined 30 longitudinal studies involving 7,719 people. Simply wanting to change was only weakly associated with actually changing. But structured interventions lasting an average of 10.5 weeks, designed around personality-change goals, produced measurable changes in the desired direction.

You are perfectly designed for the life you currently lead. However, if you want to change that life, changing your personality is one solution. Stop Being You employs real-world interventions and change-management principles to help you become the person capable of creating the life you want.

Personality is a starting point. It's not a prison sentence.

Roberts, Walton & Viechtbauer (2006), Psychological Bulletin·Haehner, Wright & Bleidorn (2024), Communications Psychology

The Founder

Jade Wolf

Award-winning Change Communication Strategist

Jade Wolf is an award-winning Change Communication Strategist with more than a decade's experience helping some of the best-known organisations in the world navigate complex change.

Her work spans leadership behaviour, culture change, mergers, restructures and digital transformation - helping people at organisations including Mars, GSK, KPMG, RBS, TfL, Tate & Lyle, the Post Office and Dr. Martens, understand, adopt and embed new ways of working.

Stop Being You grew from a question raised by that career: if organisations can deliberately change entrenched behaviours, cultures and ways of working, what happens when we apply some of the same principles to ourselves?

The programme combines practical change-management principles with peer-reviewed research into personality change and real-world behavioural experimentation.

10+ years

Complex organisational change

Award-winning

Change communicator

Jade's Client List

GSKMarsUnilever (Elida Beauty)KPMGRBSTfLDr. MartensTate & LylePost OfficeGSKMarsUnilever (Elida Beauty)KPMGRBSTfLDr. MartensTate & LylePost Office

The Methods

Three ways to begin deliberately changing who you are.

2-Hour Masterclass

A provocative, practical introduction to personality change. Participants uncover some of the patterns and assumptions shaping who they are, challenge what they've been treating as fixed, and identify the significance of moments where they've 'not been themselves' and what they could mean for their future if developed. They leave with one targeted 7-day behavioural experiment designed to generate real-world evidence that they are capable of behaving differently.

Explore

2-Day Programme

The flagship programme is an in-person group experience in London. Participants examine the As-Is (where they are now) and the To-Be (the life they want) and strategically work out the traits required to become the person who has the life they want. Day 1 culminates in an evening of real-world experiments to test out new behaviours. Day 2 includes the building of a 30-day change plan of targeted interventions to build the habits that enable personality change. Post-session there is a 60-minute Accountability Call to help you stay on track and 30 days of WhatsApp support to answer any questions you may have.

Explore

Private Coaching

Tailored 12-week programme of 90-minute sessions of 1:1 coaching for those keen to significantly change their lives. You will be guided and supported in deliberately developing the traits and behaviours required for the life you want. You must be committed to weekly interventions (activities/behaviours) that enable personality change, and will journal your results to enable in-depth post-activity audits to track progress. Each 12-week programme is preceded by a 1-hour discovery call to assess whether you are the right fit. If accepted, together we'll build a 90-day change plan mapping out the activities that will move you to your desired future.

Explore